What are We Solving For?

If you work at Leads360, you’ve heard this statement more than a few times lately. Funny thing is, until about 3 months ago, you probably never heard it. That doesn’t mean we had no idea what we were solving for prior to that, but it does mean that we didn’t deliberately stop and ask that question. It’s actually a pretty straightforward concept articulated in a very clear and actionable way. That’s what I love about it. When that question is asked, we pause. After all it’s easy to get side tracked in a meeting. It’s easy to forget why we got together. Or maybe we just get lost in the passion of debate. Whatever the reason, it’s surprisingly common to come out of a meeting without a resolution or plan. Taking a moment to answer that, however obtuse it may seem, is pretty valuable.

What are you solving for?