Ordinary People Doing the Extraordinary

A great quote from Gerber’s E-Myth paraphrased here; it’s been said that great companies are not built by extraordinary people but by ordinary people doing extraordinary things… this occurs when you have a “system” (a way of doing things) that compensates for the disparity between the skills people have and the skills your business needs to produce extraordinary results.

The system is a set of tools, processes, procedures, rules, roles and often software. I think this idea is extremely pertinent to what’s going on in the mortgage industry and how Leads360 can play a role in stabilizing the market.

At the recent FAMB (Florida Association of Mortgage Brokers) show in Orlando, I had an opportunity to speak with numerous brokers. I think most of the people that make up the mortgage industry are ordinary people that are being asked to achieve extraordinary results. Brokers are not typically entrepreneurs trying to build global organizations; they are workers trying to make a living.

Like Gerber alludes to in his book, in order for mortgage brokers to achieve results in this market, they need to have a system to work in. They need a proven process that delivers extraordinary results again and again. This system includes numerous components: Lead Generation, Lead Management, Credit, Credit Repair, Pricing, Loan Origination, Processing, Customer Relationship Management, Marketing and so on.

Leads360 currently provides one of the key aspects to this system, the piece that insures loan agents convert leads into loans; but that’s just one part. It’s the system that is the solution, and I believe Leads360 is the platform to delivery that system. With many of the recent and upcoming integrations, we’re making our Lead Management platform a central system for mortgage professionals to manage all the steps of their jobs. If we can do this, and enable mortgage brokers to repeat the process with the same results, similar to the way every McDonalds franchise consistently achieves the same results, we become the system that every mortgage company must have.