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« Embrace the Screw-ups | Main | Silent Soldiers, Glory is an Inside Job »

June 13, 2007

Close the Loop; Close the Lead

We recently made a pretty big step in overcoming the challenge of getting closed loan conversion data for our clients. Calyx Point, one of the leading loan origination software’s, has been notoriously difficult to integrate with.  We’ve struggled for some time to develop a reliable and efficient way to get data to and from Point. With the release of our PointSync software, customers can export leads directly into Point with 1-click and get updated dispositions automatically.

What’s the big deal? It’s the conversion metrics. Clients can now learn critical strategic insight to what lead sources are converting. Furthermore, clients can get granular reports on loan officer performance and correlated loan fundings.

It’s a big step in our new strategy: prove to our clients, beyond any doubt, that they make more money with Leads360, than without.

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