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« Build on Strengths, not Weaknesses | Main | Embrace the Screw-ups »

May 15, 2007

Push the Pull or Pull then Push? Lead Distribution That Is

Morinsight leaked the news about our new "pull" distribution engine before we had a chance to put it on our site. But here's the scoop. Our powerful “push” distribution model was recently augmented with “pull” capabilities. Now clients can choose from either or a combination of both to deliver leads to sales people. Pull distribution creates a healthy competition in a sales organization and allows clients to maximize the likelihood of contact. Our Enterprise clients can implement a combination of “pull” and “push” which permits infinite routing possibilities. Some of our early adopter clients have only begun to scratch the surface of what’s possible with Leads and our distribution engine.

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