Do You Know Your Contact Ratio?

Contact ratios are the most fundamental metric in a lead tracking strategy and are the basis for other metrics such as application or conversion. For your mortgage guys it’s a simple equation:

Higher Contact Ratio = More Loans Funded

I’ve been pushing our professional services team to ask this question more frequently of our clients and have heard mixed results.  Some customers know exactly how many leads are being contacted and how quickly. Others have no idea they can even track this. Wherever you fall on this scale, studying your contact ratio can have significant payback.

First, start to benchmark the percentage of leads are actually being contacted using the contact ratio summary report. Then contact your Leads360 account manager to help you strategize on ways to improve the contact percentage and speed to contact.

Remember, leads that are contacted in the firsts 15 minutes are 70% more likely to close than leads contacted after the first 15 minutes.