Who Needs Lead Management

Answer: Any business that thrives on sales. Small startups to large corporations can all benefit from an effective lead management strategy. For some companies this means building out a simple process on a white board, or creating an excel spreadsheet to keep track of prospects. For other companies it might require complex CRM (Customer Relationship Management) solutions to really nurture sales and customers. Wherever your needs lie, software can help.

That’s what has always excited me about software. As a business person I’ve had to deal with people and processes across many different dynamics. In an attempt to make these different pieces mesh together I’ve developed web based software applications to address every aspect of business automation.

I’ve been developing custom software applications for almost 6 years now. When I got out of college in 1996 I went to work for a product development company and loved the process of developing products; from concept to packaging and all the steps along the way.  But what I realized was that there were so many steps along the way; big and small. At the time I worked for a medium size company, about 55 million in sales with about 100 employees. I struggled with trying to get each department and each step of the product development cycle to mesh and produce quality products in reasonable time frames. I stumbled a lot and I built a lot of Excel spreadsheets to try to deal with it. But I really couldn’t get widespread process adoption.

Eventually I left that company and began working in technology. That’s where is stumbled into the software world. I realized that I could address all the frustrations I’d seen in business with software. I soaked up as much as I could and eventually started my own software consulting firm, ThinkLogic, which has been mildly successful.

In the past year and half I’ve been CEO of Leads360, which has become a thriving technology company. Our Lead Manager application is growing very rapidly and I'm extremely proud of it.